Wednesday, January 23, 2008

Next Big Thing for Major League Baseball: China

According to this article, Major League Baseball has billions of reasons to play ball with China, and its international business chief says the sport's owners are ready to pitch. MLB is hoping to increase efforts to expand Chinese interest in Baseball, similarly to how the NBA courted the Chinese market nearly 20 years ago. Nowadays, the NBA Chinese affiliate accounts for over $2.3 billion of revenue.
"Whether you're a sport, consumer product or any other business, everyone is now interested in China to grow," claims MLB's international senior vice president Paul Archey, who is set to visit Beijing on Wednesday.

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