Friday, May 07, 2010

How Do You Keep Them Coming Back?

Right now a lot of small businesses are struggling to keep their customers. It’s tough out there, whether you run a retail business or a service business. In a New York Times article How Do You Keep Them Coming Back the author explains, “One of the most important aspects of retail marketing is to get the customer to think, ‘I love it here. I want to be here. I belong here.’ You want customers to take ownership of the store, which essentially means ownership of the brand.”

I couldn’t agree more. That’s exactly what our franchise owners of the Roni Deutch Tax Centers try to create—a brand experience. They work to create a unique “feel” when you walk into a Roni Deutch Tax Center; one that the customer will remember.

In order to get people coming back you need to make them feel special; treat people like V.I.P. The article points out some good examples of the ways a couple of stores created a “home” for customers, and a reason to come back. As the author puts it, “When you make people feel comfortable and at home, they will reward you with repeat business.”

Read the full article here for some inspirational ideas to keep your customers returning.

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