Roni Deutch Hires Director of Franchise Sales for the Roni Deutch Tax Center

The other day Franchise.com published a press release on the recent addition of Barry Auchenbach to the Roni Deutch Tax Center team. You can read a part of the release below, or check out the full post here.

Roni Deutch Tax Center has hired Barry Auchenbach, a top franchise industry professional, as Director of Franchise Sales to lead the charge for franchise development for the Roni Deutch Tax Center.

"With his extensive background in franchising, bringing Barry on board ultimately strengthens the most important elements to our success," said Roni Deutch, CEO and Founder of Roni Deutch Tax Center. "Barry's experience in franchise sales and development proved to be instrumental for his past employers' growth and expansion, and we expect that he will achieve even better results for Roni Deutch Tax Center."

As Director of Franchise Sales, Auchenbach will be responsible for implementing strategic franchise development plans to sell tax center locations and territories to interested franchisees to increase the number of locations within the Roni Deutch Tax Center franchise system.

"My decision to join Roni Deutch Tax Center was primarily based on my experience in helping people achieve their dream of business ownership," said Auchenbach. "After meeting with Roni and the rest of the team, I realized that my experience in all aspects of the franchise spectrum, having been an owner, consultant, and broker, would be a great addition to the tax center franchise."

Prior to joining Roni Deutch Tax Center, Auchenbach was the Vice President of Franchise Sales for AAMCO Transmissions, Inc. Before that, he joined Cottman Transmission Systems in 1996 in Franchise Sales. In 2006, when Cottman Transmission Systems and AAMCO Transmission joined forces, Auchenbach was named as the Vice President of Franchise Sales for AAMCO. Prior to 1996, Auchenbach spent 10 years as a franchise owner, franchise consultant, and franchise sales broker for various franchise organizations.

Roni Deutch Franchisee Reinvents Himself

One of our Roni Deutch Tax Center franchisees, Paul Nuti of New Jersey, was featured in a NJ.com story on former financial executives reinventing themselves. You can find the clip about Paul below, and the full story can be read here.

Paul Nuti was laid off from Morgan Stanley at the end of 2007, after working there 26 years.

The Wyckoff resident was chief financial officer for Morgan Stanley's global private wealth management business, which focused on high net worth investors.

Nuti, 49, is now opening five Roni Deutch Tax Centers in Bergen County.

"I initially began looking for a similar job with a Wall Street firm," he said. "I had many interviews and was close on a few occasions to finding another position, but in the end it didn't work out for one reason or another."

A franchise consultant steered him to Roni Deutch Tax Centers in 2008. "At Morgan Stanley, the business unit that I ran used to lend to franchises, and I thought this might be a good investment for the future."

Roni Deutch, named for a television personality, provides tax preparation, legal and debt resolution services for individuals and small businesses. It cost about $45,000 to buy a franchise, and another $40,000 to $60,000 to get up and running.

He figures it will take two years for his stores to generate consistent cash flow so he can approach his previous Wall Street salary of between $400,000 to $600,000 a year.

"When I have all five open for at least two years, I should come close to what I was making at Morgan Stanley," he said. "Until then, I will probably look for a job in the financial services sector after tax season."

Roni Deutch Tax Center Offering Incentive To Veterans

My tax center recently put out a new press release on the financial incentives being offered to veterans. "Roni Deutch Tax Center, the nation's leading tax preparation franchise, built from the success of its founder Roni Deutch in saving American's millions of dollars in back tax liabilities, announced today it will participate in a national program designed to help military veterans become franchise owners." You can read the full release at Franchise.com.

More Franchises Seeking Charitable Causes

According to the Wall Street Journal, more franchise businesses are adding a new element to franchise owners, a designated charitable cause. The tactic known as cause marketing is a process where businesses link themselves to a special charity or social causes and raise funds through promotions and sales. The tactic isn’t new to big corporations like Nike, Home Depot, etc, but it’s beginning to gain popularity in franchise businesses. Having a designated charitable cause allows companies to unite franchisees in various markets, convey a consistent image, and boost their profiles and bottom lines. "It's increasingly popular among franchise organizations who are trying to penetrate local markets, who are trying to bond with their franchisees and who are trying to help franchisees to attract and retain employees," says David Hessekiel, president of Cause Marketing Forum Inc.

New Name and Layout

As you have probably already noticed we recently unveiled a new layout for my blog. We also purchased a new name for the blog, which you can now access by typing in RonisBlog.com. In addition to the physical changes we will also be making some changes to the content we feature on my blog. As well as the regular tax news I will also be posting franchise news and special featured articles which will go more in debt into tax law issues. So remember to update your bookmarks with http://ronisblog.com and be sure and check back daily for updates.