Bad news for residents in my home state.  Wasn’t the health reform supposed to help keep rates lower? If other  health insurance companies want to increase their market share, now  would be a great time to advertise lower premiums. Who wouldn’t switch  companies with a  hike like this?
From CNN:
One of California's largest health  insurers - Blue Shield - announced plans to hike its premiums by as  much as 59%.
The jacked up premium rates are set  to take effect on March 1, pending review from state insurance regulators.  The move impacts 193,000 Blue Shield policy holders.
 
The company, a member of the Blue  Cross Blue Shield Association with 3.3 million members, which announced  the move late Thursday, stressed that its decision has "almost  nothing to do with the federal health reform law" and that ultimately  the law will help slow down health care costs.
But responding to this most recent  increase the company said, "our individual market medical costs  are rising rapidly due to higher provider prices, increased utilization,  and the fact that healthier people are dropping coverage during a bad  economy," the company said.
Despite the steep double-digit hike,  the insurer maintained it still expects to lose tens of millions of  dollars on its individual healthcare business in both 2010 and 2011.