WatchMeFranchise.com, a blog sponsored by the Roni Deutch Tax Center®, recently posted an article with 8 spring time marketing tips for small business owners. I have included a portion of the entry below but you can read the full text here.
1. New services or products
In spirit of the new season, you should consider offering new services or products. Springtime brings the message of new opportunities and fresh starts, especially in a time of economic trouble. Customers tend to be much more willing to try out new things, and as a business owner you want to make sure to keep your services fresh and new.
2. Lighten your ads
Putting together advertisements relevant to the season and time can generate a lot of new customers. Write springtime related phrases, using keywords like “fresh start” and “spring cleaning” to get the attention of readers.
3. Springtime colors
Adding some colorful and inviting springtime decorations will help make your store feel like it fits in with the season. You could also consider putting some flowers and decorations outside of your store to attract more attention from by passers.
4. Easter Bunny photos
Just like with Santa’s during the winter season, you could consider having one of your staff members dress up like an Easter Bunny to take pictures with children. You could even schedule a special day to have the event and include it in your marketing materials.